As traditional titles scale back and resources get pumped into digital channels, journalists and publishers face enormous pressures to adapt … More
Category: Strategy
Wendy’s social media strategy uses sass to create an identifiable brand
It’s Hip to Be Square: Why Your Brand Needs a Voice. Wendy’s iconic Twitter presence took off when 17-year-old Carter Wilkerson … More
Guinness reaches new customers through digital content strategy
If you plan to sip a Guinness on St. Patrick’s Day, you have content marketing to thank. The iconic black … More
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