Diageo is toying with a return to YouTube after concerns around the efficiency of the platform’s brand safety measures triggered … More
Category: Diageo
JOHNNIE WALKER’S ‘GAME OF THRONES’ SCOTCH REVEALS A SURPRISE WHEN IT HITS FREEZING TEMPERATURE
HBO keeps stocking the bar with “Game of Thrones”-themed alcohol—this time with scotch described as best served icy cold. A … More
Diageo is asking to see its ad agencies’ diversity plans but it has been met with ‘some blank faces’
Diageo is beginning to ask its agencies to see their internal ‘diversity plans’ amid a wider four-pronged ‘framework’ aimed at … More
Diageo launches VR series to show dangers of binge drinking
Diageo has introduced a new virtual reality experience that will immerse consumers in a first person, interactive story about the … More
Diageo Intros Amazon Alexa Happy Hour Skill
Amazon Alexa is being introduced to happy hour. Diageo has created a new ‘Happy Hour’ skill for adult users of … More
Johnnie Walker temporarily rebrands to ‘Jane Walker’ to broaden appeal among women
Johnnie Walker is temporarily replacing its traditional top-hatted male mascot with a female version of its logo in a bid to … More
