Fruit has never been more relatable. Feast your peepers on all these cocktail ingredients and their chief spirit, Captain Morgan, … More
Category: Diageo
Diageo tentatively tests a return to YouTube after its brand safety scare
Diageo is toying with a return to YouTube after concerns around the efficiency of the platform’s brand safety measures triggered … More
JOHNNIE WALKER’S ‘GAME OF THRONES’ SCOTCH REVEALS A SURPRISE WHEN IT HITS FREEZING TEMPERATURE
HBO keeps stocking the bar with “Game of Thrones”-themed alcohol—this time with scotch described as best served icy cold. A … More
Diageo is asking to see its ad agencies’ diversity plans but it has been met with ‘some blank faces’
Diageo is beginning to ask its agencies to see their internal ‘diversity plans’ amid a wider four-pronged ‘framework’ aimed at … More
Diageo launches VR series to show dangers of binge drinking
Diageo has introduced a new virtual reality experience that will immerse consumers in a first person, interactive story about the … More
Diageo Intros Amazon Alexa Happy Hour Skill
Amazon Alexa is being introduced to happy hour. Diageo has created a new ‘Happy Hour’ skill for adult users of … More
Johnnie Walker temporarily rebrands to ‘Jane Walker’ to broaden appeal among women
Johnnie Walker is temporarily replacing its traditional top-hatted male mascot with a female version of its logo in a bid to … More
Ad of the Day: Guinness visits the Compton Cowboys, horse riders who said neigh to gang culture
Diageo’s Guinness continues to cause waves with its Made of More campaign, now telling the story of an eccentric group … More
Crown Royal airs first regular season NFL liquor ad
Diageo whiskey brand Crown Royal aired a 30-second TV ad during the first regular season game of the National Football … More
How Diageo is planning for voice-based search
Despite early bets on Amazon’s Alexa, Diageo doesn’t have a voice strategy. The alcohol maker is, however, shifting some of … More
Diageo looks to ‘close the circle’ between content and sales with Amazon tie-up
The five-part travel series World Class List follows aspiring musician and drinks enthusiast Carey Watkins. Watkins explores the best of what to see, do, eat and drink in Sydney, Taipei, Barcelona, San Francisco and Mexico City. Guiding him on his journey are some of the world’s top bartenders, who will explain how to make the best cocktails using Diageo Reserve brands, including Ketel One, Ciroc and Don Julio tequila.
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