Waitr Delivers “Share Thanksgiving” Food Drive

Waitr, the on-demand restaurant platform, is starting a new Thanksgivingfood drive using its popular app to help feed the needy in the communities they serve. Beginning Monday, October 16, when anyone orders from their favorite restaurant using Waitr, they’ll have the option to help feed a family in their own community with a donation.

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Called “Share Thanksgiving“, the food drive allows Waitr users to click on the designated “Donate a Meal” button after they order. Should they choose to do so, they will then be prompted to select a dollar amount ranging from $2 to $10. Waitr and its participating restaurant partners will also match a portion of their customers’ donations.

Using all of these donations, Waitr will deliver free hot meals prepared by local restaurants to hungry families during Thanksgiving week.

“While Thanksgiving is typically a time to reflect on how fortunate we are, there are also many people who unfortunately need help putting food on their tables,” said Chris Meaux, CEO and Founder of Waitr. “We’re so grateful for our customers and restaurant partners, whose combined efforts will assist us in making this Thanksgiving a day of hope for those in need.”

Share Thanksgiving will be a major undertaking across the entire Southeast, as Waitr has more than 2,500 restaurant partners and a presence in more than 100 cities.

Get the app here:  https://waitrapp.com

Read more at PR NewsWire: https://www.prnewswire.com/news-releases/waitr-delivers-share-thanksgiving-food-drive-300537196.html

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How Diageo is planning for voice-based search

Despite early bets on Amazon’s Alexa, Diageo doesn’t have a voice strategy. The alcohol maker is, however, shifting some of its focus to conversational, long-tail search terms.

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Diageo is laying the groundwork for when a large part of its search buying is for voice rather than text, or rather based on the meaning behind a query instead of a specific keyword. Much of Diageo’s early voice search efforts involve brainstorming what naturally spoken questions may be asked about its brands, especially because there’s a chance that cost per click could rise if there is only room for one paid search placement.

Bidding strategies aside, Diageo is also considering the feasibility of producing variations of ad copy that deliver the best possible answers. If someone asked for a Moscow mule, for example, not only would Smirnoff need to have copy in place to answer the query, it might also need copy ready if the next question were “What vodka should I buy?” or “What ingredients are in it?”

Read more at Digiday: https://digiday.com/marketing/diageo-planning-voice-based-search/

Here’s a Preview of The Food Network’s “In the Kitchen” AR app coming to iPhones

What it does: Lets you place and decorate virtual desserts like cupcakes. Allows you to access the recipe for the base dessert.

How it works: You drop a dessert onto a surface and are provided with a bunch of options that let you decorate a cupcake. A couple of things about this demo: First, it worked just fine and was very cute. A little animated whale and some googley eyes topping a cupcake which you can then share is fine. However, it also demonstrates how some apps will be treating AR as a “fun extra” (the button is literally labeled “Fun”), rather than integral to the experience. This is to be expected in any first wave of a new technology, but examples out there like KabaQ show that there are other opportunities in food.

from TechCrunch.com 

Just Eat reveals singing chef and delivery driver idents for the X Factor

Food delivery app Just Eat is making the most of its prime-time sponsorship of ITV’s The X Factor with catchy creative showing the musical talents of the chefs and delivery drivers in its network.

Creative agency Karmarama produced 40 idents with the show’s host Dermot O’Leary, each of which will air during the show’s ad breaks from Saturday 2 September 2017, each weekend.

Nine of Just Eat’s 28,000 restaurant partners have made the cut to perform in front of the nation, entertaining and enticing viewers with an array of diverse cuisine. Much like the show itself, Just Eat entrants were put through a rigorous audition process.

Read more at The Drum: http://www.thedrum.com/news/2017/08/31/just-eat-reveals-singing-chef-and-delivery-driver-idents-the-x-factor

Create a Meal for the Hungry Via Emojis on Instagram in This Charity Campaign

A new campaign from charity No Kid Hungry is appealing to millennials’ love of emojis by letting them be a force for ending childhood hunger in the U.S..

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Created by BBH New York, “EmojiMeals” features 10-second videos on Instagram Stories that show an empty plate, asking users to fill it with a range of emojis such as corn, chicken, pears, bacon and cookies. With the addition of each emoji food item to the virtual plate, the amount of the donation increases, and will be put towards food to help feed hungry children.

Read more at Creativity-Online: http://creativity-online.com/work/no-kid-hungry-emoji-meals/52519