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Category: Digiday

Why Kellogg’s favors brand ambassadors over influencers

from Digiday: https://digiday.com/marketing/inside-kelloggs-influencer-marketing-strategy/ Kellogg’s is starting to treat influencers like brand ambassadors. Rather than pick influencers based on their reach … More

Complex’s food vertical gets 85 percent of its revenue outside of ads

In June, heading into the sixth season of “Hot Ones,” Complex Networks and its food vertical First We Feast released … More

Vice’s Munchies is launching a food court in New Jersey

Munchies is shopping for chefs and restaurants to bake into its newest endeavor: a food court. The Vice and Fremantle … More

How a teen and Wendy’s proved that social superfans work

A year after #NuggsforCarter, brands try to re-create the viral magic. It has been a year since social media went … More

Captain Morgan tests 2-second ads in new social campaign

Two of the early winners in Diageo’s crackdown on murky online media are Facebook and Spotify. Both platforms are at … More

How Bareburger is using AR on Snapchat to drive people to its restaurants

Bareburger is progressing in how it uses Snapchat. Instead of using the platform for one-off influencer promotions, the restaurant chain … More

Why Meredith is serving up more shoppable content on its food sites

Advertisers are hungry to connect ad spend to consumer purchases, and publishers want to grow their non-advertising revenue. Meredith is … More

With Tastemade, Facebook Watch shows emerge in the UK

Facebook Watch, the platform’s destination for longer-form video, has yet to roll out in the U.K., but that hasn’t stopped food … More

TGI Fridays looks to AI for app retention

TGI Fridays is using artificial intelligence to do everything from power chatbots to personalize service at locations. The chain is … More

Co-Produced: Condé Nast and Reynolds Brands make Cooking Magic

Welcome to Co-Produced, the podcast about the many hands that make cool ideas, and how they come together. In conjunction … More

How Diageo is planning for voice-based search

Despite early bets on Amazon’s Alexa, Diageo doesn’t have a voice strategy. The alcohol maker is, however, shifting some of … More

Inside the growth of Coca-Cola’s music TV show in Africa

Coca-Cola is propelling high growth for its weekly music TV show “Coke Studio Africa.” The show started broadcasting in 2013 … More

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