from Digiday: https://digiday.com/marketing/inside-kelloggs-influencer-marketing-strategy/ Kellogg’s is starting to treat influencers like brand ambassadors. Rather than pick influencers based on their reach … More
Category: Digiday
Complex’s food vertical gets 85 percent of its revenue outside of ads
In June, heading into the sixth season of “Hot Ones,” Complex Networks and its food vertical First We Feast released … More
Vice’s Munchies is launching a food court in New Jersey
Munchies is shopping for chefs and restaurants to bake into its newest endeavor: a food court. The Vice and Fremantle … More
How a teen and Wendy’s proved that social superfans work
A year after #NuggsforCarter, brands try to re-create the viral magic. It has been a year since social media went … More
Captain Morgan tests 2-second ads in new social campaign
Two of the early winners in Diageo’s crackdown on murky online media are Facebook and Spotify. Both platforms are at … More
How Bareburger is using AR on Snapchat to drive people to its restaurants
Bareburger is progressing in how it uses Snapchat. Instead of using the platform for one-off influencer promotions, the restaurant chain … More
