from Digiday: https://digiday.com/marketing/inside-kelloggs-influencer-marketing-strategy/ Kellogg’s is starting to treat influencers like brand ambassadors. Rather than pick influencers based on their reach … More
Category: Digiday
Complex’s food vertical gets 85 percent of its revenue outside of ads
In June, heading into the sixth season of “Hot Ones,” Complex Networks and its food vertical First We Feast released … More
Vice’s Munchies is launching a food court in New Jersey
Munchies is shopping for chefs and restaurants to bake into its newest endeavor: a food court. The Vice and Fremantle … More
How a teen and Wendy’s proved that social superfans work
A year after #NuggsforCarter, brands try to re-create the viral magic. It has been a year since social media went … More
Captain Morgan tests 2-second ads in new social campaign
Two of the early winners in Diageo’s crackdown on murky online media are Facebook and Spotify. Both platforms are at … More
How Bareburger is using AR on Snapchat to drive people to its restaurants
Bareburger is progressing in how it uses Snapchat. Instead of using the platform for one-off influencer promotions, the restaurant chain … More
Why Meredith is serving up more shoppable content on its food sites
Advertisers are hungry to connect ad spend to consumer purchases, and publishers want to grow their non-advertising revenue. Meredith is … More
With Tastemade, Facebook Watch shows emerge in the UK
Facebook Watch, the platform’s destination for longer-form video, has yet to roll out in the U.K., but that hasn’t stopped food … More
TGI Fridays looks to AI for app retention
TGI Fridays is using artificial intelligence to do everything from power chatbots to personalize service at locations. The chain is … More
Co-Produced: Condé Nast and Reynolds Brands make Cooking Magic
Welcome to Co-Produced, the podcast about the many hands that make cool ideas, and how they come together. In conjunction … More
How Diageo is planning for voice-based search
Despite early bets on Amazon’s Alexa, Diageo doesn’t have a voice strategy. The alcohol maker is, however, shifting some of … More
Inside the growth of Coca-Cola’s music TV show in Africa
Coca-Cola is propelling high growth for its weekly music TV show “Coke Studio Africa.” The show started broadcasting in 2013 … More
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