Why Kellogg’s favors brand ambassadors over influencers

from Digiday: https://digiday.com/marketing/inside-kelloggs-influencer-marketing-strategy/ Kellogg’s is starting to treat influencers like brand ambassadors. Rather than pick influencers based on their reach … More

Complex’s food vertical gets 85 percent of its revenue outside of ads

In June, heading into the sixth season of “Hot Ones,” Complex Networks and its food vertical First We Feast released … More

Munchies is shopping for chefs and restaurants to bake into its newest endeavor: a food court. The Vice and Fremantle … More

Two of the early winners in Diageo’s crackdown on murky online media are Facebook and Spotify. Both platforms are at … More

Bareburger is progressing in how it uses Snapchat. Instead of using the platform for one-off influencer promotions, the restaurant chain … More

Advertisers are hungry to connect ad spend to consumer purchases, and publishers want to grow their non-advertising revenue. Meredith is … More

Facebook Watch, the platform’s destination for longer-form video, has yet to roll out in the U.K., but that hasn’t stopped food … More

TGI Fridays is using artificial intelligence to do everything from power chatbots to personalize service at locations. The chain is … More

Welcome to Co-Produced, the podcast about the many hands that make cool ideas, and how they come together. In conjunction … More

Despite early bets on Amazon’s Alexa, Diageo doesn’t have a voice strategy. The alcohol maker is, however, shifting some of … More

Coca-Cola is propelling high growth for its weekly music TV show “Coke Studio Africa.” The show started broadcasting in 2013 … More