72andSunny has been AOR for Smirnoff since the summer of 2013, when it beat out Anomaly, Mother and BBH. That … More
Category: Liquor
Johnnie Walker Launches Review of $80 Million Global Creative Account
Diageo has launched a review of its Johnnie Walker account globally, including the U.S. “We can confirm we have invited … More
Doe Anderson, Maker’s Mark go big for holidays
Maker’s Mark is targeting young adults with new ads, pop-up experiences and a relaunched, e-commerce-friendly site, all in time to … More
Bacardi uses insights to develop media hub
As traditional titles scale back and resources get pumped into digital channels, journalists and publishers face enormous pressures to adapt … More
Hennessy tempts Ridley Scott back to advertising following 15-year hiatus
French cognac brand Hennessy has scored a major coup after tempting renowned Ridley Scott back into advertising to direct its ‘Worlds of Greatness’ campaign … More
Tullamore Dew’s Latest Spots Boldly Address Immigration to the U.S.
Irish whiskey brand Tullamore Dew champions the ways in which “blend” makes the world a more interesting place–and it’s not … More
