72andSunny has been AOR for Smirnoff since the summer of 2013, when it beat out Anomaly, Mother and BBH. That … More
Category: Liquor
Johnnie Walker Launches Review of $80 Million Global Creative Account
Diageo has launched a review of its Johnnie Walker account globally, including the U.S. “We can confirm we have invited … More
Doe Anderson, Maker’s Mark go big for holidays
Maker’s Mark is targeting young adults with new ads, pop-up experiences and a relaunched, e-commerce-friendly site, all in time to … More
Bacardi uses insights to develop media hub
As traditional titles scale back and resources get pumped into digital channels, journalists and publishers face enormous pressures to adapt … More
Hennessy tempts Ridley Scott back to advertising following 15-year hiatus
French cognac brand Hennessy has scored a major coup after tempting renowned Ridley Scott back into advertising to direct its ‘Worlds of Greatness’ campaign … More
Tullamore Dew’s Latest Spots Boldly Address Immigration to the U.S.
Irish whiskey brand Tullamore Dew champions the ways in which “blend” makes the world a more interesting place–and it’s not … More
This Johnnie Walker Ad Features the Brand’s First Female Protagonist
Ad From Brazil Encourages a Millennial Audience to Forge Their Own Path. A new campaign for Johnnie Walker in Brazil … More
Kentucky Agency Scoppechio Named AOR for el Jimador Tequila
Brown-Forman Tequila brand el Jimador has named Louisville, Kentucky agency Scoppechio as its agency of record. “The tequila market is … More
Diageo looks to ‘close the circle’ between content and sales with Amazon tie-up
The five-part travel series World Class List follows aspiring musician and drinks enthusiast Carey Watkins. Watkins explores the best of what to see, do, eat and drink in Sydney, Taipei, Barcelona, San Francisco and Mexico City. Guiding him on his journey are some of the world’s top bartenders, who will explain how to make the best cocktails using Diageo Reserve brands, including Ketel One, Ciroc and Don Julio tequila.
GLENLIVET MODERNIZES SAMPLING WITH THE DRAM ROOM
SCREENCHOW 