Ad of the Day: Guinness visits the Compton Cowboys, horse riders who said neigh to gang culture

Diageo’s Guinness continues to cause waves with its Made of More campaign, now telling the story of an eccentric group of men who raise and ride horses in Compton, LA.

The 90 second ad debuted on UK TV Monday 18 September and told the tale of a group of men who turned their back on the area’s much publicised gang violence to raise horses.