The multi-million pound campaign is part of Coca-Cola’s new sustainable packaging strategy and aims to encourage more people to recycle.
Coca-Cola has launched a multi-million pound campaign to encourage consumers to recycle its plastic bottles, marking the first time it has run a major sustainability campaign in Great Britain.
The ‘Love Story’ campaign, created by Ogilvy and Mather Berlin, tells the story of two bottles – one Fanta and the other Coke Zero Sugar – who fall in love as they meet over and over again because they keep getting recycled into new bottles. The film ends with a voiceover encouraging people to recycle bottles from Coca-Cola brands including Sprite, Fanta and Coke after use.
Read more at Marketing Week: https://www.marketingweek.com/2017/07/29/coca-cola-launches-first-sustainability-campaign/