Coca-Cola launches first sustainability campaign to promote plastic recycling

The multi-million pound campaign is part of Coca-Cola’s new sustainable packaging strategy and aims to encourage more people to recycle.

170710_CRC_SC_01_Still_01.jpg

Coca-Cola has launched a multi-million pound campaign to encourage consumers to recycle its plastic bottles, marking the first time it has run a major sustainability campaign in Great Britain.

The ‘Love Story’ campaign, created by Ogilvy and Mather Berlin, tells the story of two bottles – one Fanta and the other Coke Zero Sugar – who fall in love as they meet over and over again because they keep getting recycled into new bottles. The film ends with a voiceover encouraging people to recycle bottles from Coca-Cola brands including Sprite, Fanta and Coke after use.

Read more at Marketing Week: https://www.marketingweek.com/2017/07/29/coca-cola-launches-first-sustainability-campaign/

Advertisements

Author: (no) relation

“As I've grown older I have learnt that pleasing everyone is impossible but pissing everyone off is a piece of cake.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s