Burger King: Galvanising the whole business around an idea is the only way to ensure it isn’t vanilla

Burger King might not be the biggest spender on marketing, but its head of brand marketing Fernando Machado says creativity allows it to “speak louder than its size” and get it noticed.

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Read more at Marketing Week: Burger King

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Author: (no) relation

“As I've grown older I have learnt that pleasing everyone is impossible but pissing everyone off is a piece of cake.”

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