Dolmio’s new campaign ditches the Italian puppets in favour of ‘real-life situations’

British actor Dominic West will star in the campaign as Dolmio heads in a new creative direction with its advertising.

While the puppets will no longer be used in its campaigns, a spokesperson for the brand tells Marketing Week the Dolmio puppet family are “still an important part” of its brand identity and that they’re “very fond” of them. As a result, the brand is not moving away from them completely and they continue to feature on its packs.

“For this campaign, we felt the time was right to move in a new direction and demonstrate real-life situations and the role the brand can play in helping families eat drama-free, healthy enjoyable meals,” she said.

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