McDonald’s on the next stage of its digital transformation

In the latest series of Digital Decoded, we test McDonald’s mobile ordering app and speak to the brand’s digital director to find out what the future holds.

McDonald’s has been on a radical journey of transformation over the last couple of years. Its marketing campaigns have shifted to focus on debunking myths around its food, as well as pushing a message of quality.

Meanwhile, its restaurants have had an upgrade as part of its ‘Experience of the Future’ program, with most of McDonald’s outlets now featuring in-store touchscreen kiosks, mobile charging docks and table service.

Read & see more at MarketingWeek: