Kroger Co. is making a big leap by actively searching for its first outside creative agency of record. The move … More
Category: Biz Journals
Coca-Cola dips toes into reality TV with first ever ‘digital docuseries’
Coca-Cola is dipping its toes into the world of reality TV by launching its first-ever “digital docuseries” in an attempt … More
Arby’s breaks 2 world records to celebrate Coca-Cola partnership
Size apparently matters for Arby’s, which broke extreme Guinness World Records to market its new “pouring rights” partnership with Coca-Cola. … More
Starbucks plans greater marketing investment around innovations
Starbucks says it has a plan to reverse a disappointing same-store sales trend. Same-store sales (stores that have been open at … More
‘Drink Plants’: Suja, Coca-Cola’s juice maker launches ‘first-ever integrated marketing campaign’
The Coca-Cola Co. is juicing up its connection with organic fruits and vegetables. Coca-Cola’s San Diego-based juice maker, Suja, pushed its … More
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