Today is #SpiritDay, an anti-bullying campaign in support for LGBTQ youth taking place accross the country and online. In honor … More
Honey Bunches Of Oats Taps Argonaut Creative/Social AOR
Post Consumer Brands’ Honey Bunches of Oats is naming San Francisco-based Argonaut as creative and social AOR following a competitive … More
Kellogg CEO: Innovations coming for cereal, Pop-Tarts
Kellogg, known for Frosted Flakes and Froot Loops cereals, says millennials are hot for its frozen foods, helping boost the … More
Your Cereal Box Can Now Turn Into a Rube Goldberg-Inspired Machine
Back in October, General Mills announced that the company was sponsoring the 2018 Rube Goldberg Machine Contest. Since 1988, the event has … More
72andSunny’s First Cheerios Ad Is a Whole Lot Wilder Than What Saatchi Used to Make
A new campaign for America’s top-selling cereal is a frenzy of color, music and humanity. The whirlwind blink-and-you’ll-miss-it spot quite literally uses everything, and at least one kitchen sink, to position the famous oat rings as central to that circle we call life.
Lucky Charms Makes Marshmallow Dreams Come True in Latest Ads
The 30-second “Tiniest Piece” spot takes a slow-motion look at the trajectory of a piece of a rainbow marshmallow after it escapes (as the voiceover puts it) from one of its three approved containers: the box, the bowl, or the mouth.