As the World’s Bars Reopen, Heineken’s Ad About Social Distancing Is 100% Relatable

LONDON—If you live in a region that’s made it through the worst of the Covid-19 pandemic and you’ve been brave … More

Fruit Shoot Turns a Kids’ Coloring Menu Into an Augmented Reality Game

U.K. soft drink brand Robinsons Fruit Shoot has developed a augmented reality app that turns the traditional coloring placemat into something more interactive. The “It’s My Thing” app (an extension of the brand’s ad campaign celebrating kids’ creativity) works by using the child’s placemat as an augmented reality target or “marker.” Kids download the app to their parent’s phone, open the app and line up the phone’s camera with the gaming mat to explore games and puzzles in different categories such as art, sport, games and music.