‘We must be bold’: How Campbell Soup is adapting to food’s rapidly changing future

In interviews with Food Dive, top executives said the firm is evolving its product mix and trying to seize opportunities in e-commerce.

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For decades, the storied food and beverage industry loaded grocery store shelves with cans, boxes and bags of mostly processed items. But the industry now finds itself scrambling to overhaul its product mix in response to growing consumer demands for items with clean, simple labels that are chock-full of fresh and healthy ingredients.

Read more at FoodDive: http://www.fooddive.com/news/we-must-be-bold-how-campbell-soup-is-adapting-to-foods-rapidly-changing/447657/

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