Anomaly is off The Hershey Company’s agency roster in the U.S., with both Droga5 and McGarryBowen now serving as the … More
Hershey’s ‘Bells’ is almost three decades old, but every year it appears on TV, it seems just as fresh as … More
Hershey Co. has given McGarryBowen a significant project while keeping its two creative incumbents on board, Ad Age has learned. “Hershey has added … More
Solid gold, baby! After more than 18 months of development and testing, Hershey Co. is releasing Hershey’s Gold, its first … More
Hershey has consolidated its agency roster with MDC Partners agencies CP+B and Anomaly. It will end its relationship with Havas … More
Hershey’s—a more than 120-year-old brand—is trying to think faster and be more efficient when it comes to advertising.