Anomaly is off The Hershey Company’s agency roster in the U.S., with both Droga5 and McGarryBowen now serving as the … More
Category: Hershey’s
Hershey updates its classic holiday ‘Bells’ commercial for the social generation
Hershey’s ‘Bells’ is almost three decades old, but every year it appears on TV, it seems just as fresh as … More
HERSHEY GIVES MCGARRYBOWEN A PIECE OF ITS CREATIVE BUSINESS
Hershey Co. has given McGarryBowen a significant project while keeping its two creative incumbents on board, Ad Age has learned. “Hershey has added … More
GOING FOR THE GOLD: HERE’S THE FIRST NEW HERSHEY BAR IN 22 YEARS
Solid gold, baby! After more than 18 months of development and testing, Hershey Co. is releasing Hershey’s Gold, its first … More
Hershey Consolidates Its Agency Roster With MDC Partners, Cutting Havas
Hershey has consolidated its agency roster with MDC Partners agencies CP+B and Anomaly. It will end its relationship with Havas … More
Why Hershey’s Launched One of Its Biggest Products With a Digital-First Approach
Hershey’s—a more than 120-year-old brand—is trying to think faster and be more efficient when it comes to advertising.
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