Why Hershey’s Launched One of Its Biggest Products With a Digital-First Approach

Hershey’s—a more than 120-year-old brand—is trying to think faster and be more efficient when it comes to advertising.

hersheys-classic-MAG-2017.jpg

Last December, Hershey’s created a candy bar called Cookie Layer Crunch, and by using a quick distribution strategy, Hershey rolled out the snack nationally to retailers and stores within days. To reach millions of consumers at once, the brand worked with Facebook to create three different types of content and creative that’s now being used in TV advertising.

Read more at AdWeek: http://www.adweek.com/digital/why-hersheys-launched-one-of-its-biggest-products-with-a-digital-first-approach/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s