Why Hershey’s Launched One of Its Biggest Products With a Digital-First Approach


Hershey’s—a more than 120-year-old brand—is trying to think faster and be more efficient when it comes to advertising.

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Last December, Hershey’s created a candy bar called Cookie Layer Crunch, and by using a quick distribution strategy, Hershey rolled out the snack nationally to retailers and stores within days. To reach millions of consumers at once, the brand worked with Facebook to create three different types of content and creative that’s now being used in TV advertising.

Read more at AdWeek: http://www.adweek.com/digital/why-hersheys-launched-one-of-its-biggest-products-with-a-digital-first-approach/