Kellogg’s MorningStar Farms’ plant-based meat offering Incogmeato is introducing its first TV spot by asking viewers, “Afraid you might like it?” The “This Burger Won’t Bite” creative, developed with Weber Shandwick, features a juicy burger with a voiceover describing its similarities to meat products. The campaign includes TV, online video, social and PR activations.



from MediaPost: https://www.mediapost.com/publications/article/354740/fake-meat-brand-incogmeato-asks-afraid-you-might.html