Jersey Mike’s Keeps it Honest in New Campaign

Jersey Mike’s “A Sub Above” platform has been a staple of the growing sandwich chain since 2014. The company launched a new platform Monday under the well-known positioning called “The Honest Sub.” The fresh and upbeat campaign consists of six 15-second national TV spots, and focuses on simple and honest truths about Jersey Mike’s, the brand said, while visually capturing the “break-from-life moments” experienced when biting into the perfect sub.

The ads were created by Jersey Mike’s longtime agency of record, Planet Propaganda.

“We decided to do things a bit differently with this campaign,” said Rich Hope, Jersey Mike’s chief marketing officer, in a statement. “We’ve always loved giving the world a peek behind our sub counters—our process, our people, our product—and we’ll never abandon that completely. But with ‘Honest Sub’ we’re extending our message to focus on some simple truths about our brand while zeroing in on that ‘moment’ our customer has with a Jersey Mike’s sub, whether it’s a lunch break, big game, or family dinner. And it’s a moment that we’re so grateful to be a part of.”

Jersey Mike’s new campaign will first roll out on CBS, NBC, and ESPN during college football and basketball games, and will continue to unfold with additional TV work throughout the course of 2019.

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