Coca-Cola’s decision to axe the global chief marketing officer role sparked a wave of companies adopting a similar structure. But … More
Category: CMO
MillerCoors taps Kraft Heinz exec Michelle St. Jacques as its first-ever female CMO
MillerCoors has hired Kraft Heinz executive Michelle St. Jacques as its new chief marketing officer, replacing David Kroll, who left … More
The Marketing Geniuses Behind Burger King and Anheuser-Busch Reveal Their Trade Secrets, to Each Other
It’s rare to hear unguarded conversations between two of the industry’s leading CMOs. How often do major marketers truly let … More
Former Hill Holliday Exec Joins B.Good as CMO
Brent Feldman, until recently an agency veteran at Hill Holliday, has made the jump client-side, joining fast casual chain B.Good … More
Roy Rogers Restaurants Taps New Marketing Chief To Beef Up On Digital
Mark Jenkins spent his first two weeks as the new senior director of marketing at Roy Rogers Restaurants, manning the … More
Chipotle taps Taco Bell vet as new CMO
Chris Brandt has been named chief marketing officer of Chipotle Mexican Grill, Inc., effective April 2. Mr. Brandt joins Chipotle … More
Del Monte Foods Hires Bibie Wu as Chief Marketing Officer
Del Monte Foods announced today that it has hired Bibie Wu as its Chief Marketing Officer, effective February 28, 2018. … More
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