Bushmills wants to get its 400-year-old brand back on people’s radar

The Bushmills name has been around since 1608. The company claims to be the world’s oldest licensed whiskey distillery. Even … More

Seagram’s 7 Continues ‘Comeback’ With Dive-Bar Branding Campaign

Seagram’s 7 Crown is continuing its “comeback” with the launch of its first national branding campaign in more than a … More

Beam Suntory has made some changes on its global creative account for the Jim Beam brand, assigning unspecified portions of … More

Chivas Brothers marketing director Glen Brasington has tied a year of positive sales for the whisky brand to a series of marketing … More

Could an average American pass a citizenship test? Johnnie Walker subtly raises this question in its latest “Keep Walking America” … More

Irish whiskey brand Tullamore Dew champions the ways in which “blend” makes the world a more interesting place–and it’s not … More