Budweiser and Spike Lee celebrate Jackie Robinson’s 100th birthday and legacy

Jackie Robinson’s impact on baseball was monumental. As the first player to break the color barrier in the Major Leagues in 1947, he carried the weight of integration on his back and did so with class. His accomplishments as a player and as an activist who helped usher in a new era in the US is something that won’t be forgotten.


Budweiser and the Jackie Robinson Foundation are making sure of it. In a year that marks Robinson’s 100th birthday, the two are releasing a short film by Spike Lee and a campaign that celebrates Robinson and his impact, plus a pledge to open the Jackie Robinson Museum in New York this year.

The moment Robinson walked onto Ebbets Field as a Brooklyn Dodger on April 15, 1947, he became an everlasting figure in American history. Born in 1919, this year marks the 100th birthday of a man who quite literally, changed the game and the cultural landscape.

To celebrate Robinson as an activist and American hero, Budweiser has partnered Lee and the Jackie Robinson Foundation to create ‘Impact,’ a season-long campaign that will spotlight Robinson’s heroic achievements both on and off the field.

Read more at The Drum: https://www.thedrum.com/news/2019/03/26/budweiser-and-spike-lee-celebrate-jackie-robinson-s-100th-birthday-and-legacy