With unboxing a hot trend in the YouTube-sphere, Domino’s Pizza and Google have embarked on an unusual influencer drive blending Italy’s finest … More
Category: Google
Why Google Made Commercials for a Fake Food Brand
The impact of “fake news” on social media has been a hot topic recently; meanwhile, Google and YouTube have been dabbling in … More
How Panera uses digital to drive demand and remove friction
The key to business success is anticipating customer desire and reducing purchasing friction, says Panera Marketing Senior VP Chris Hollander. … More
Eating Tech Startup Innit works with Google to Power the Kitchen of the Future
Innit—an eating technology company behind the world’s first Connected Food Platform that makes everyday cooking less complicated, stressful, and time-consuming—today … More
Heineken goes broad with digital to boost brand awareness
Heineken is shifting dollars from TV to Google and Facebook as the digital platforms become the new preferred way to reach … More
You Can Now Google a Restaurant by Pointing Your Phone’s Camera at It
With Google Lens, your smartphone camera won’t just see what you see, but will also understand what you see to help you take action. #io17