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Domino’s Pizza, a chain known for its delivery prowess, is aiming to save pizza, one pothole at a time, thanks to a new initiative called ‘Paving for Pizza.’

dominos paving for pizza

The pizza maker says that cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store, so Domino’s is hoping to help smooth the ride home for its pizzas. Starting today, Domino’s is asking customers to nominate their town for pothole repairs at the Paving for Pizza website. It’s a way to not only help communities in need of pothole fixes after a rough winter, but also furthers the brand’s stance as a leader in food delivery.

“Have you ever hit a pothole and instantly cringed? We know that feeling is heightened when you’re bringing home a carryout order from your local Domino’s store. We don’t want to lose any great-tasting pizza to a pothole, ruining a wonderful meal,” said Russell Weiner, president of Domino’s USA.  “Domino’s cares too much about its customers and pizza to let that happen.”

Domino’s has already worked with four municipalities to help repair roads that directly affect their customers, including Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California.

Customers interested in nominating their hometown for a paving grant from Domino’s can enter their zip code on the website. If their town is selected, the customer will be notified and the city will receive funds to help repair roads so pizzas make it home safely.

A video promo shows paving teams, with branded trucks, steamrollers and hardhats, filling in the treacherous potholes and making them safe for pizza delivery. The accompanying website also has, aside from a nomination form and carryout special, a ‘pothole impact meter’ with video to show what happens to a pizza from an in-box camera on varying road conditions. On a mild road, it glides right along, while on a moderate road, the toppings are jostled a bit. Crank it up to critical and the pizza takes some damage, while on a catastrophic road, you might just lose your cheese.

Read more at The Drum:

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Domino’s, sometimes described as a technology company that makes pizza, is promoting its newest innovation in an old-school way: running a print ad in a newspaper. Domino’s first-ever ad in the New York Times runs Monday on the back page of the main section. At first, it just looks like the chain’s domino logo but a closer look reveals that image is composed of the names of thousands of locations where the chain now delivers–even when there’s not a regular street address.

Domino’s launched 150,000 so-called Hotspots in April such as beaches, dog parks and ball fields. The locations were selected with the help of franchisees who suggested where locals hang out and might want to order pizza. Starting Tuesday, Domino’s will ask customers to suggest other possible hotspots, which it plans to add to the online ordering system after an approval process.

Now, it’s delivering to pretty much anywhere a person suggests, as long as it’s deemed to be a safe location. Even deep into the woods? Possibly. A TV spot shows a Domino’s staffer traveling from hotspot to hotspot attempting to do “grand opening”-style ribbon cuttings at each and every location. He and a driver head from outdoor place to outdoor place, even delivering to Sasquatch, who clearly doesn’t have a street address.

The campaign comes from CP&B, which has worked with Domino’s for a decade. So far, some hotspots have proven quite popular, such as truck stop distribution areas, says Kate Trumbull, Domino’s VP of advertising and Hispanic marketing. “We’re seeing that there are really unique places that are popular for people to leverage the hotspots,” says Trumbull, who adds that hotspots near colleges are also doing well.

Read more at Creativity-Online:

One of the pros driving the mobile ordering revolution is accuracy. While restaurants around the country built their businesses off the call-in model, there was always a certain give-and-take with the human element. Want 12 toppings on your pizza? Just half the pizza and 12 different ones on the other side? Putting the task into the hands of a busy employee was always going to be a bit of ordering roulette.

Dominos AI

Domino’s has been no stranger to technology innovation when it comes to ordering, and like most chains, its efforts have been concentrated in the online arena. But call-in business isn’t going to evaporate anytime soon, and Domino’s has a plan to bring that side of its business into the next era as well.

Enter artificial intelligence.

Domino’s revealed Monday (April 23) that it’s launching a voice recognition application to take telephone orders coming into its stores. The pizza chain, which conducts more than 65 percent of its U.S. sales via digital platforms, was the first to introduce a voice recognition app that conducted a retail transaction when it launched its virtual ordering assistant, DOM, in 2014. Domino’s said the platform paved the way for this one.

“DOM was a key milestone not only for us, but for voice recognition technology in general,” J. Patrick Doyle, CEO and president of Domino’s, said in a statement. “DOM was also the public face of our initial investment in artificial intelligence. Voice is a more natural way for people to interact with technology and that’s why we have been investing in AI for more than half a decade.”

DOM is currently being tested on the phones in 20 stores across the U.S., with more restaurants expected to join in the coming months.

Read more at QSR Magazine:

Domino’s Pizza is adding artificial intelligence to pizza ordering by way of a voice-recognition application that can take telephone orders.

The global pizza chain already had voice recognition in its mobile app through the assistant, named Dom, which it launched in 2014. Domino’s now conducts more than 65% of its sales in the U.S. through digital platforms.

dominos AI

Dom is being tested on phones in 20 stores with more coming in coming months, according to an announcement by the company.

“DOM was a key milestone not only for us, but for voice recognition technology in general,” stated J. Patrick Doyle, CEO and president of Domino’s. “DOM was also the public face of our initial investment in artificial intelligence. Voice is a more natural way for people to interact with technology. With DOM on the phones, our ordering technology and plans we have for future in-store technology, our goal is to one day be 100% digital.”

Using Dom for phone-in, carryout orders was tested in several company-owned stores and Domino’s said initial response from customers and employees was positive. The phone voice agent also can help customers determine the status of their orders in the process.

from Media Post:

Leading quick-service restaurant brands’ performance on social media platforms vary markedly, confirms an analysis of engagement data for the first quarter from ShareIQ, an earned-media performance platform for brands.

The analysis spanned seven leading brands across fast-food categories: McDonald’s, Subway, Taco Bell, Burger King, Wendy’s, Chick-fil-A and Domino’s.

Among these brands, Taco Bell heavily dominated on Facebook, pulling 491,500 reactions during the period versus 182,700 for Burger King, the next-closest brand. BK has nearly the same number of followers, but pulls significantly fewer reactions per post, according to ShareIQ.

Taco Bell’s performance was fully 69 times greater than that of the poorest Facebook performer, Wendy’s, which drew just 16,600 reactions.

What’s Taco Bell’s secret? Offbeat product launches and offers do exceptionally well for the Mexican QSR, often going viral, reports ShareIQ. Taco Bell also keeps fans coming back by keeping its feeds fresh and regularly changing its social style and aesthetics.

On Instagram, Domino’s took first place in number of total engagements: 1.4 million. That beat the weakest performer, Wendy’s — with 127,300 — by a factor of 11 times.

Domino’s drives engagement primarily with “food porn” content, offering a steady stream of delicious-looking pizzas — although one of its rare non-pizza images, featuring a puppy (above), was its top-performing content in Q1 (with more than 23,400 likes). In addition, the brand employs a successful cross-platform content promotion strategy, notes ShareIQ.

Read more at MediaPost: