Jason Alexander is the newest celebrity to hawk KFC.
The “Seinfeld” star is promoting $20 Fill Up meals in sitcom-style “What’s for Dinner?” ads breaking Monday.
The campaign featuring Alexander, best known for playing George Costanza on “Seinfeld,” includes a one-minute commercial that’s like the opening credits of a 1980s sitcom. In the spot, released Monday, parental roles and those of others in the cast, like the ever-present nosy neighbor, can apparently be filled by the colonel. There’s also a somewhat creepy couch that we’ll let you see for yourself.
“As the son of two working parents, there were plenty of dinnertimes when a bucket of chicken and all the fixins saved the day,” Alexander said in a statement. “It’s been fun to combine my personal love for KFC with my sitcom experience into a new take on the role of Colonel Sanders.”
(Sorry, “Seinfeld” fans: Alexander doesn’t grab any discarded chicken from the trash can in the spots released Monday.)
Read more at Ad Age: http://adage.com/article/cmo-strategy/jason-alexander-latest-kfc-colonel-sitcom-style-spot