LONDON—If you live in a region that’s made it through the worst of the Covid-19 pandemic and you’ve been brave … More
Category: Heineken
Heineken teams up with Formula E as official partner
Heineken has agreed a five-year partnership with the Formula E championship which will see the brewer become an official beer and cider partner … More
HEINEKEN SHATTERS U.S. BEER INDUSTRY’S GLASS CEILING, NAMES FEMALE CEO
The U.S. beer industry’s glass ceiling has finally been shattered. Heineken USA on Tuesday named Maggie Timoney as its CEO, … More
Heineken Launches New Appleman’s Cider Campaign
Heineken Ireland has launched a new campaign called “The Joy of Simple” for its new premium cider Applemans which now … More
Heineken pulls ‘Lighter is Better’ ad after Twitter backlash over ‘terribly racist’ campaign
Lager brand Heineken has apologised and pulled its ‘Lighter is Better’ TV ad in the US following a Twitter backlash spearheaded by Chance … More
Heineken® Unveils New Tribute To U.S. Soccer Fans And Their Love For The Game In New Digital Spot
In the spirit of togetherness and soccer’s rising popularity in America, Heineken® today is unveiling a new digital spot that … More
Ronaldinho Stars in This ‘Blade Runner’-Inspired Ad for Heineken
We all know that Bud Light is the official beer of American football, but what about everyone else’s football (also know as soccer)—what’s the official … More
Heineken goes broad with digital to boost brand awareness
Heineken is shifting dollars from TV to Google and Facebook as the digital platforms become the new preferred way to reach … More
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