Mars, Inc. has expanded its Snickers partnership with WWE —including co-branded bars — and added a Skittles component. Snickers will be … More
Category: Partnerships
Hennessy Partners With Cyclists Association To Honor Champion
Hennessy has expanded its tribute to champion Marshall “Major” Taylor through a partnership with the National Brotherhood of Cyclists (NBC). … More
Heineken teams up with Formula E as official partner
Heineken has agreed a five-year partnership with the Formula E championship which will see the brewer become an official beer and cider partner … More
Dasani Launches First Sports Partnership With PGA Tour
Dasani is kicking off its first sports partnership, as the official sparking water of the PGA Tour, during this week’s … More
Michelob Ultra Is Giving 95 Beer Lovers a Chance to Run the NYC Marathon
Michelob Ultra is making its fans consider a wild question: How far would you run for an ice-cold beer? For … More
Snickers rolls out new almond and peanut butter-based creative, extends partnership with WWE
Snickers advertising is usually good for a laugh, and its new creative spots for Snickers Almond and Snickers Real Peanut Butter … More
How Chivas is working with the NBA to drive whisky sales in China
Chivas Brothers marketing director Glen Brasington has tied a year of positive sales for the whisky brand to a series of marketing … More
Manchester City secures Gatorade as official sports nutrition partner
Manchester City has signed up a brand partnership with Gatorade, a deal that was likely sweetened by the club’s position atop the Premier … More
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