Little Caesars has signed a deal to be the official pizza delivery company of the National Hockey League as longtime … More
Category: Pepsi
TBWACHIATDAY NEW YORK LANDS LEAD CREATIVE ON PEPSICO’S BUBLY BRAND
Omnicom Group’s TBWA\Chiat\Day New York has won the creative account for PepsiCo’s sparkling water Bubly brand. A PepsiCo spokesperson confirmed the decision but … More
Pepsi takes over Coke’s hometown for Super Bowl
The Atlanta Falcons won’t be in the Super Bowl. Neither will Coca-Cola. The hometown beverage giant isn’t an official sponsor … More
OK, Lil Jon Heads to His Local Diner in Pepsi’s Super Bowl Teaser
Lil Jon likes to serve his soda old school style. PepsiCo has enlisted the Atlanta rapper behind early ’00s “crunk” … More
Pizza Hut, Pepsi Bow Super Bowl LIII Sweeps
Super Bowl marketing is officially underway, with the launch of a sweepstakes from Pizza Hut and Pepsi. The two official … More
Sodastream, Soon to Be Owned By PepsiCo, mocks classic Coke Ad.
SodaStream is keeping up its attacks on big beverage companies, despite the fact that it will soon be owned by … More
New Puma shoes feature Pepsi logo
PUMA & Pepsi Collaborate on Vintage-Inspired Suede Release. After a number of special releases to mark the PUMA Suede‘s 50th anniversary — including collaborations … More
Why Pepsi made ‘Uncle Drew’ into a movie
“Uncle Drew,” that smack-talking, geriatric baller who’s been dunking on “young bloods” in Pepsi Max commercials since 2012, has landed … More
PepsiCo debuts trend prediction tool
Knowing what consumers will want in future is a dream for businesses, especially in an environment where smaller brands are … More
PepsiCo launches second year of its brand incubator program.
PepsiCo today announced the second year of its Nutrition Greenhouse incubator scheme, an initiative designed to discover and nurture breakthrough brands in … More
Pepsi Cans Attempt to Reclaim Pop Culture Glory
Pepsi is putting images of two dead music icons on its cans this summer, reaching back once again to its … More
KeVita Launches First Big Campaign Since PepsiCo Acquisition
KeVita, acquired in late 2016 by PepsiCo, is launching its most ambitious advertising campaign since its founding in 2010. The … More
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