Munchies is shopping for chefs and restaurants to bake into its newest endeavor: a food court.
The Vice and Fremantle Media co-owned publisher recently signed a brand licensing deal with developer Triple Five Media, putting it in charge of a food hall at American Dream, a 4.5 million square-foot shopping and entertainment complex set to open in the Meadowlands, New Jersey, in the spring of 2019. Munchies’ food court, one of American Dream’s two food halls, will feature space for 14 vendors, as well as a staging area where a team can shoot videos and chefs can do demos.
Thanks to its proximity to MetLife Stadium, as well as American Dream’s own dizzying list of attractions — a 12-story indoor ski hill, the world’s largest indoor water park, a Ferris wheel, a luxury retail shopping center and a “4-D” movie theater — Munchies expects the complex to host 40 million visitors per year.
As a part of the agreement, Munchies gets a brand licensing fee, plus royalties that change depending on how much revenue the food court generates. It declined to share specific financial details of the deal.
Read more at DigiDay: https://digiday.com/media/vices-munchies-launching-food-court-new-jersey/