Halo Top says to ‘stop shoulding yourself’ and enjoy ice cream

If staying at home during the coronavirus pandemic has taught people anything about dining, perhaps it’s that a pint of … More

RTO+P Launches First Campaign for Halo Top

Red Tettemer O’Connell + Partners launched its first campaign for new client Halo Top, positioning the ice cream brand as “The Perfect Pint.”

The campaign plays on the “Halo” aspect of the brand’s name, imagining that the ice cream is made in heaven. Not everyone is a fan, however, as the devil complains that eating a pint of ice cream no longer feels sinful or makes people feel ashamed.