Halo Top says to ‘stop shoulding yourself’ and enjoy ice cream

If staying at home during the coronavirus pandemic has taught people anything about dining, perhaps it’s that a pint of … More

Halo Top No Longer Working With Wolfgang

As you may have seen by now, ice cream brand Halo Top just launched its first national broadcast campaign. The … More

Wolfgang Beats CP+B and Doner to Win Halo Top

Halo Top named Venice Beach, California-based creative agency and consultancy Wolfgang as its first agency of record, following a review. … More

AgencySpy: Anomaly Beats Out Doner and CP+B to Win Halo Top Ice Cream

Anomaly’s newest client is Halo Top, the high-protein ice cream “you have to taste to believe.” According to several parties … More

Food Disruptor of the Year: Halo Top

Halo Top — the ice cream that seemingly came out of nowhere to dominate the industry through its promise of fewer … More

Halo Top Ice Cream and FX Are the First Brands to Back Gay Dating App Grindr’s New Digital Magazine

After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today … More

RTO+P Launches First Campaign for Halo Top

Red Tettemer O’Connell + Partners launched its first campaign for new client Halo Top, positioning the ice cream brand as “The Perfect Pint.”

The campaign plays on the “Halo” aspect of the brand’s name, imagining that the ice cream is made in heaven. Not everyone is a fan, however, as the devil complains that eating a pint of ice cream no longer feels sinful or makes people feel ashamed.