Annie’s Foods Come Alive in Brand’s Whimsical Broadcast Debut

Brand Goes the Cute Route to Tell Its History

Annie’s, the packaged food maker known for kid favorites such as organic macaroni and cheese, is out with its first TV campaign, which gives a brief history lesson on the rise of organic foods.

“Thirty years ago, kids ate what was yummy and moms didn’t say no,” a voiceover says as animated macaroni, lollipops, cookies and other foods with stick-figure limbs play outside in a 30-second spot.

Read more at: Creativity-Online: http://creativity-online.com/work/annies-homegrown-the-story-of-annies/52392

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s