Brand Goes the Cute Route to Tell Its History

Annie’s, the packaged food maker known for kid favorites such as organic macaroni and cheese, is out with its first TV campaign, which gives a brief history lesson on the rise of organic foods.

“Thirty years ago, kids ate what was yummy and moms didn’t say no,” a voiceover says as animated macaroni, lollipops, cookies and other foods with stick-figure limbs play outside in a 30-second spot.

Read more at: Creativity-Online: http://creativity-online.com/work/annies-homegrown-the-story-of-annies/52392