Fanta is to Halloween what Coca-Cola is to Christmas. And this year, the fruit-flavored sparkling brand is pulling out all the stops to make the spooky season even more wickedly delicious and fun.
“Over the last few years, Fanta has become synonymous with Halloween, which is now much more than a day – it’s a month of festive fun,” said Jennifer Jacobs, brand manager, Fanta and flavors brands. “The brand’s bright, quirky personality is the perfect fit for what Halloween stands for… an invitation to explore different flavors of yourself.”
Spooky flicks are a bigger-than-ever part of the Halloween experience, so this year, Fanta hopes to make movie night more fun for the entire family with its “Flavors that Thrill” program. The program features point-of-sale, social media content and an on-pack movie stream offer to show that “Fanta can be mom’s ally to ensure Halloween is a special and memorable time for the whole family,” Jacobs said.
The characters are featured on a range of packaging options for Fanta Orange, Fanta Strawberry, Fanta Pineapple and Fanta Orange Zero – from mini cans to 20-oz. bottles. The brand is spreading the word about the designs via social media, point-of-sale and outdoor advertising. “Ty’s designs are fun and engaging,” Jacobs said. “His style lends itself to vivid, clean depictions of these Halloween characters and our fruity Fanta flavors.”