After a Year in Second Place, Coca-Cola Overtakes Pepsi to Once Again Become Effie’s Most Effective Brand

Following a brief hiatus, Coca-Cola is back on top. After just one year in second place in Effie’s Most Effective … More

Burger King’s McWhopper Proposal Nabs 2017 Grand Effie

The North American Grand Effie for 2017 has gone to Burger King for its McWhopper Proposal campaign, created by Y&R New Zealand, which invited its biggest rival McDonald’s to make peace.