Following a brief hiatus, Coca-Cola is back on top. After just one year in second place in Effie’s Most Effective … More
Category: Effie Awards
Burger King’s McWhopper Proposal Nabs 2017 Grand Effie
The North American Grand Effie for 2017 has gone to Burger King for its McWhopper Proposal campaign, created by Y&R New Zealand, which invited its biggest rival McDonald’s to make peace.