New Krystal CMO unveils ‘Live A Little’ rebrand and #SquareTalk advertising campaign

Chief Marketing Officer Dominic Losacco enlists The Tombras Group to ignite legacy brand.


The Krystal Company has partnered with The Tombras Group to create an unconventional advertising campaign that invigorates the venerable burger brand with an appeal to millennials and a nod to pop culture. New Krystal Chief Marketing Officer Dominic Losacco is leading the brand refresh on behalf of the South’s original quick-service restaurant (QSR). Krystal invites customers to “Live A Little” with its iconic food and sharable experiences. Krystal’s #SquareTalk campaign is an integrated multi-channel approach, with a heavy emphasis on digital and social, designed to win back lapsed customers and to increase comp sales.

Experience the interactive Multichannel News Release here:

“‘Live A Little’ is a mindset and is at the very core of why people visit Krystal,” Losacco said. “#SquareTalk is more than a play on words about our iconic square burgers. It means Krystal gives it to you square and simple in a way that other QSRs can’t.”

Read more at PR NewsWire: