New Krystal CMO unveils ‘Live A Little’ rebrand and #SquareTalk advertising campaign

Chief Marketing Officer Dominic Losacco enlists The Tombras Group to ignite legacy brand.

krystal-burgers

The Krystal Company has partnered with The Tombras Group to create an unconventional advertising campaign that invigorates the venerable burger brand with an appeal to millennials and a nod to pop culture. New Krystal Chief Marketing Officer Dominic Losacco is leading the brand refresh on behalf of the South’s original quick-service restaurant (QSR). Krystal invites customers to “Live A Little” with its iconic food and sharable experiences. Krystal’s #SquareTalk campaign is an integrated multi-channel approach, with a heavy emphasis on digital and social, designed to win back lapsed customers and to increase comp sales.

Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8355151-krystal-square-talk-rebrand-campaign/

“‘Live A Little’ is a mindset and is at the very core of why people visit Krystal,” Losacco said. “#SquareTalk is more than a play on words about our iconic square burgers. It means Krystal gives it to you square and simple in a way that other QSRs can’t.”

Read more at PR NewsWire: https://www.multivu.com/players/English/8355151-krystal-square-talk-rebrand-campaign/

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