Carl’s Jr. has reportedly moved its creative account to Arnold after a brief stint with Havas.
According to a party who reached out to us to share the news, the shift occurred due to a disagreement on strategy between agency and client. But the account remains within the Havas network.
“We use different parts of our network constantly depending on the needs of the client or project,” a Havas spokesperson said, but declined to elaborate.
Havas launched its first work for Carl’s Jr. back in February, which featured voiceover from advertising staple Matthew McConaughey.
The agency won creative on the business following a review launched around a year ago. Of course, Carl’s Jr. previously worked with 72andSunny for around six years, which pivoted the brand away from its previous hyper-sexualized (some would say sexist) approach prior to the burger chain reviewing its creative and digital accounts.
As the company’s now-former CEO Andrew Puzder told Fox Business in early 2017, sexy spots just aren’t as effective anymore because the kids these days can get all that on the internet, and they’re “more interested in where your beef is from,” plus some trippy visuals.
Read more at AgencySpy: https://www.adweek.com/agencyspy/we-hear-carls-jr-account-pivots-from-havas-to-arnold/150619
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