Today marks day 25 of the 2019 government shutdown, making it officially the longest in U.S. history. As the days add up, more people’s lives are being impacted, from government workers who aren’t getting paid to brewers waiting on the FDA to people waiting in long airport security lines due to short staffing at TSA checkpoints.
As the shutdown continues on, more brands are using their social platforms to address some of these issues (and others like the impact the shutdown is having on national parks) or just troll President Trump (ahem, Burger King).
Take a look below to see how brands are talking about the shutdown.
Trump hosted the Clemson Tigers, winners of the 2019 College Football Playoff National Championship, at the White House Monday night for an intimate, celebratory dinner. Due to the shutdown, Trump said on Twitter that he paid for the meal out of his own pocket. The dining options? All the best that Burger King, McDonald’s and Wendy’s have to offer.
He wrote, “Because of the Shutdown I served them massive amounts of Fast Food (I paid), over 1000 hamberders etc,” and quickly got burned on Twitter for the typo. The president later deleted and reposted his tweet with the correct spelling. Still, Burger King wasn’t going to let him off the hook and tweeted this in response.
Read more at AdWeek: https://www.adweek.com/brand-marketing/burger-king-trolls-president-trump-plus-how-more-brands-are-responding-to-the-government-shutdown/