First, a disclaimer: we personally enjoyed the Burger King Andy Warhol spot. It was a very meta, non-advertising ad composed completely of “found footage” of a guy who loved marketing and wanted to monetize every single thing he ever touched.
The dude was all about mass-producing “art” created by his “factory,” so it makes sense. And the fact that he settled for BK only after learning that there was no Big Mac available was even more perfect. Plus, it was timed to coincide with his current show at the Whitney!
But did it work? Many signs point toward no.
It was the least-liked ad in the USA Today Admeter, but we can all discount that.
Now, as per our headline, the vast majority of about 400 Super Bowl viewers surveyed by “on demand user insights platform” Alpha said they didn’t recognize the man—or even know that he’s been dead for more than 30 years.
Of course the survey, writeup here and full results here, doesn’t prove that the ad didn’t work.
But its results remain surprising to former visual arts majors like ourselves. Isn’t Warhol one of the first artists every school kid learns about? Apparently not.
But its results remain surprising to former visual arts majors like ourselves. Isn’t Warhol one of the first artists every school kid learns about? Apparently not.
Read more at Agency Spy: https://www.adweek.com/agencyspy/the-majority-of-super-bowl-viewers-didnt-know-who-andy-warhol-is-or-whether-hes-still-alive/153262
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