Hershey has consolidated its agency roster with MDC Partners agencies CP+B and Anomaly. It will end its relationship with Havas and Arnold at the end of the year. Arnold began working with Hershey in 2005, when the client ended its relationships with DDB and Ogilvy & Mather.
“The decision to evolve our agency roster is never easy,” Hershey’s head of integrated marketing and digital advancement Ronalee Zarate-Bayani said in a statement today. “Arnold has been a valued partner for over a decade and has played an important role in building our brands and growing our business. We thank Arnold for their work, passion, dedication and partnership over the years.”