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Domino’s Pizza, a chain known for its delivery prowess, is aiming to save pizza, one pothole at a time, thanks to a new initiative called ‘Paving for Pizza.’

dominos paving for pizza

The pizza maker says that cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store, so Domino’s is hoping to help smooth the ride home for its pizzas. Starting today, Domino’s is asking customers to nominate their town for pothole repairs at the Paving for Pizza website. It’s a way to not only help communities in need of pothole fixes after a rough winter, but also furthers the brand’s stance as a leader in food delivery.

“Have you ever hit a pothole and instantly cringed? We know that feeling is heightened when you’re bringing home a carryout order from your local Domino’s store. We don’t want to lose any great-tasting pizza to a pothole, ruining a wonderful meal,” said Russell Weiner, president of Domino’s USA.  “Domino’s cares too much about its customers and pizza to let that happen.”

Domino’s has already worked with four municipalities to help repair roads that directly affect their customers, including Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California.

Customers interested in nominating their hometown for a paving grant from Domino’s can enter their zip code on the website. If their town is selected, the customer will be notified and the city will receive funds to help repair roads so pizzas make it home safely.

A video promo shows paving teams, with branded trucks, steamrollers and hardhats, filling in the treacherous potholes and making them safe for pizza delivery. The accompanying website also has, aside from a nomination form and carryout special, a ‘pothole impact meter’ with video to show what happens to a pizza from an in-box camera on varying road conditions. On a mild road, it glides right along, while on a moderate road, the toppings are jostled a bit. Crank it up to critical and the pizza takes some damage, while on a catastrophic road, you might just lose your cheese.

Read more at The Drum:

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Hershey Co. has given McGarryBowen a significant project while keeping its two creative incumbents on board, Ad Age has learned.

“Hershey has added McGarryBowen to its roster of agencies, which also includes Anomaly and CP&B,” the company confirmed in a statement to Ad Age. “It’s a great time to work on our iconic brands at Hershey. It’s a time of creative disruption and we look forward to groundbreaking creative from all of our agency partners.”

Hershey slimmed down its creative agency roster in 2017, dropping Arnold and Havas. Now it seems to have decided the more, the merrier.

Dentsu-owned McGarryBowen and MDC Partners’ Anomaly and CP&B could not be immediately reached for comment late Friday.


The addition of McGarryBowen comes after Jill Baskin joined Hershey in 2017 following years in marketing roles at Mondelez International Inc. and its predecessor, Kraft. McGarryBowen works with both Mondelez and Kraft Heinz. Another Hershey executive with McGarryBowen ties is Mary Beth West. Soon after she joined JC Penney in 2015 as executive VP-chief customer and marketing officer, West selected McGarryBowen as its agency of record; in 2017, she left to join Hershey as its chief growth officer. McGarryBowen lost the JC Penney account earlier this year. Prior to JC Penney, West also worked at both Mondelez and Kraft.

Read more at Ad Age:

CP+B has won creative duties for Goose Island Brewery, which became one of AB InBev’s first craft acquisitions back in 2011.Goose-Island-e1517331844268.jpg

The agency first tweeted about their new partnership last week, and the client confirmed the assignment today.

“Goose Island set out to find a creative partner that can help us translate a 30-year craft brewing legacy into big ideas that are relevant and disruptive. We’re confident CP+B will help us realize our goal of getting America some damn fine beer as we look ahead to our next 30,” Goose Island Beer Co. president Todd Ahsmann said in a statement.

“We’re excited to partner with Goose Island, a brand always on the forefront of the American craft beer movement that continuously and passionately reinvents the category,” added CP+B global chief creative officer Linus Karlsson. “We’re equally as passionate thinking big for the brand and the journey ahead.”

Chicago-based VSA Partners won advertising, branding and packaging responsibilities for Goose Island in early 2014 and launched the brand’s first national campaign, entitled “To What’s Next.” A recent stunt by the brand saw Goose Island president Todd Ahsmann and co-founder Greg Hallpitch a Super Bowl ad idea to AB InBev’s marketing team.

Goose Island spent nearly $13.2 million on measured marketing in 2016 and over $7 million in the first six months of 2017, according to Kantar Media.

from Agency Spy: