Decision ends 23-year partnership with MDC’s Doner.
After 23 years with MDC Partners-owned Doner, beans maker Bush Brothers & Co., has selected a new agency of record: Interpublic Group of Cos.’ Carmichael Lynch.
Carmichael Lynch will now serve as the company’s strategic lead agency, spanning strategy and creative, across all brands including Bush’s baked beans, pinto beans, black beans, southern-style white beans and every other bean in-between. “We are thrilled to have the opportunity to bring new thinking to this iconic brand,” said Julie Batliner, Carmichael Lynch’s president.
Read more at: https://adage.com/article/agency-news/bushs-beans-maker-jumps-carmichael-lynch/2225381