Johannes Leonardo has won the creative account for Vizzy, a new hard seltzer brand from Molson Coors that will get a heavy marketing push. The assignment, which was confirmed by a Molson Coors spokeswoman, follows a competitive review and marks the agency’s entry onto the brewer’s roster.
Molson Coors also works with DDB Chicago and Leo Burnett Chicago. Johannes Leonardo also picked up Cape Line, a flavored malt beverage brand that had been with Energy BBDO.
Vizzy will hit the market on March 30 with a campaign expected at that time. The brand arrives as Molson Coors attempts to gain ground in the hard seltzer market now dominated by White Claw and Truly. Johannes Leonardo last year created a campaign for Truly on a project basis. The brand, owned by Boston Beer Co., was later shifted to Goodby Silverstein & Partners.