Omnicom Group’s TBWA\Chiat\Day New York has won the creative account for PepsiCo’s sparkling water Bubly brand.
A PepsiCo spokesperson confirmed the decision but declined to comment further. One person close to the business said the decision came without a review. TBWA deferred comment to the client.
Holding company sibling Goodby Silverstein & Partners previously handled creative work for Bubly. The shop created the brand’s first Super Bowl ad in 2019, a 30-second spot starring Michael Bublé. Interpublic Group of Cos.’ R/GA had handled the launch campaign for Bubly in 2018, including its Oscars TV spot that year.
PepsiCo had previously cited R/GAas Bubly’s digital agency of record. It is unclear if the appointment of TBWA\Chiat\Day New York will affect that partnership.