AB INBEV EXPANDS PARTNERSHIP WITH PEREIRA O’DELL

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Anheuser-Busch InBev has expanded its relationship with Pereira O’Dell, adding the independent agency to its roster for Budweiser, Stella Artois and Corona global.

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Pereira O’Dell will develop a branded entertainment project for both Budweiser and Corona global (Constellation Brands controls Corona in the U.S.), and was added to Stella Artois’ U.S. creative agency roster that has in the past included Mother New York (that shop did its Super Bowl 2019 ad with Jeff Bridges and Sarah Jessica Parker). Mother London will continue working with Stella Artois globally, but it is unclear if Mother New York will remain on the U.S. roster. The agency declined to elaborate on what the creative direction will be for Budweiser or Corona.

Lara Krug, VP of marketing at Stella Artois U.S., said only that the company is “excited to partner on several upcoming projects, including a big impact during the summer season,” with Pereira O’Dell. (A summer Olympics campaign, perhaps?)

Read more at Ad Age: https://adage.com/article/agency-news/ab-inbev-expands-partnership-pereira-odell/2239296

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