Food delivery app Just Eat is making the most of its prime-time sponsorship of ITV’s The X Factor with catchy creative showing the musical talents of the chefs and delivery drivers in its network.

Creative agency Karmarama produced 40 idents with the show’s host Dermot O’Leary, each of which will air during the show’s ad breaks from Saturday 2 September 2017, each weekend.

Nine of Just Eat’s 28,000 restaurant partners have made the cut to perform in front of the nation, entertaining and enticing viewers with an array of diverse cuisine. Much like the show itself, Just Eat entrants were put through a rigorous audition process.

Read more at The Drum: http://www.thedrum.com/news/2017/08/31/just-eat-reveals-singing-chef-and-delivery-driver-idents-the-x-factor