Shake Shack relaunches app, expands web ordering

The next stage of Shake Shack’s digital evolution has arrived. The rapidly expanding burger chain, which plans to add up to 40 new U.S. restaurants in 2019, unveiled a redesigned mobile app Tuesday and launched web ordering nationwide.

Shake Shack, in collaboration with development agency Fuzz and mobile-ordering platform Olo, said the mobile app relaunch was reworked with a guest check-out experience and fresh look that specifically addresses convenience and personalization. The Shack App was released roughly two years ago. It allowed guests to order ahead and schedule a pickup time.

“Knowing that consumers demand faster, easier and more personalized experiences, Shake Shack used guest data to develop a number of enhancements that optimize the path to purchase,” the company said.

Read how at QSR Magazine