Velveeta pokes fun at Princess-y eating in spot for Royal Wedding-themed “Crowns & Cheese”

Velveeta is among the many brands that this week are pushing a Royal Wedding-themed product–and it’s made a funny royalty-themed ad to go with it.

The Kraft Heinz brand has renamed its Shells & Cheese product as “Crowns & Cheese” for the big day on May 19. The crown-shaped pasta is packaged alongside the original Shells & Cheese and a gold-plated spoon in a gold foil box, and Velveeta will be offering the boxes to the first people to enter on www.RoyallyTreatYourself.com, while supplies last.

To promote Crowns & Cheese, agency David Miami has fun with the idea of eating like a princess in an online spot. In the video, a Meghan Markle/Kate Middleton brunette lookalike (well, kinda) is given lessons on “how to act like a royal princess.” This apparently involves sitting demurely, wearing long skirts and stupid hats, no selfies, drinking very little and eating even less. “F*** this,” says our heroine eventually, before going on to tuck into a bowl of Crowns & Cheese. The tagline is “Who wants to be a princess, when you can eat like a queen?”

Jeff & Pete of Fish Face directed the spot.

from Creativity-Online: http://creativity-online.com/work/velveeta-crowns–cheese/54541

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