TGI Fridays, the casual restaurant chain, has selected McCann to handle its U.S. creative advertising account. The account will be based in McCann’s New York office. McCann will collaborate with sibling shop UM, which won TGI Friday’s estimated $45 million U.S. media account earlier this year.
“McCann values match our Brand Values,” stated Cindy Syracuse, the client’s vice president of marketing. “They lead with great client service, deliver innovative thinking and break through creative.”
TGI Fridays, which first opened in New York in 1965, now includes 870 restaurants in 55 countries.