Havas Chicago will be yelling “Woo-hoo!” over its latest account win.

Hometown Food Company has selected Havas Chicago as digital and social partner for its Pillsbury Baking portfolio, following a review. The agency is tasked with digital, social creative and strategy for its flagship Pillsbury brand, as well as Funfetti.

According to a statement, Havas Chicago’s category and consumer expertise helped it stand out in the competitive process.

“Pillsbury is an iconic American brand, perfectly partnered with Havas Chicago’s expertise in building meaningful American brands through craft and culture. This is a highly competitive category. We need to understand the modern kitchen and families we serve to tell a meaningful brand story that works at every part of the marketing funnel—from the shelf, back,” Havas Chicago chief client officer Nicole Laughlin said in a statement. “We are committed to using our integrated approach across strategy, creative, data and digital to deliver experiences that allow Pillsbury and Funfetti to participate in culture as well as connect with their target audience of millennial moms.”

Read more at Agency Spy: https://www.adweek.com/agencyspy/pillsbury-pings-havas-chicago-as-digital-social-partner/163112/