IPG’s The Martin Agency remains global creative lead on Oreo and U.S. lead on Ritz. Global snack behemoth Mondelez has … More
Category: Mondelez
Oreo to unveil Game of Thrones ‘loyalty pledge’ in its biggest collaboration of 2019
The Oreo/Game of Thrones brand tie-up will see the Mondelez brand help fans pledge their loyalty to the Iron Throne, … More
Mondelez to Launch New Business Aimed at Shaping the Future of Snacking
The new innovation hub will focus on three areas the company feels are ripe for growth: well-being snacks, digital platforms, … More
Mondelēz Redesigned Barnum’s Animals Crackers Packaging, Removed Cages to ‘Make the Brand Relevant’
For decades, Barnum’s Animals packaging depicted lions, tigers and bears in cages. That stops today. The Mondelēz International cracker brand … More
With Its New Véa Brand, Mondelez Makes a Big Millennial Bet
Mondelēz International, known for traditional snacks like Oreo, Ritz and Wheat Thins, has launched a brand to go after millennials’ … More
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