Halo Top’s Creepy Robot Declares ‘Humans Require Ice Cream’

90-Second Ad Directed by Mike Diva Will Air in Cinema and Social

HaloTop_FinalDelivery17

Halo Top, which was growing without running more traditional ads, is out with what appears to be its least traditional marketing approach yet.

The ice cream brand’s new 90-second spot takes place in an all-white room. But the commercial, directed by Mike Dahlquist, is far from, well, vanilla. A woman is force-fed vanilla ice cream by a robot that would be more at home in a sci-fi movie than a dessert commercial.

Dahlquist, better known to his fans as Mike Diva, came up with the concept for the spot, says Halo Top Founder and CEO Justin Woolverton, a fan of Diva’s work such as a video in which Hillary Clinton was a meme queen.

Read more at Creativity-Online: http://creativity-online.com/work/halo-top-final-delivery/52614

 

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