Busch Is Trying To Find Its Purpose … Via a Video Game

Another day, another Busch campaign. After throwing $25,000 at a couple’s wedding this summer and concocting “Busch Lattes” to ring in fall, the brand is back with yet another attempt to make noise. This time, it’s of the purpose-driven sort.

The Anheuser-Busch brand has struck a partnership with Big Buck Hunter, the arcade-style game popular at dive bars that involves shooting deer with a plastic gun. Considering much of wildlife conservation is (ironically) funded by hunters themselves through things like license fees and excise taxes on firearms, Busch is trying to do some good in this world by donating to the cause as hunting faces steep declines.

Each time someone purchases a “Busch Big Buck Hunter Permit” online for $5, proceeds will benefit the National Forest Foundation. These “permits” also unlock a new level on the game, which gives players the chance to win a Big Buck Hunter console.

Read more at Agency Spy: https://www.adweek.com/agencyspy/busch-is-trying-to-find-its-purpose-via-a-video-game/159184/